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If you were developing a marketing campaign for the Harley-Davidson Motorcycle Company, what group of consumers would you target? What if you were marketing an iPod? What about time-shares (vacation-ownership opportunities) in Vail, Colorado? For each of these products, explain if and how you would market these on the internet or social media and identify at least five segmentation characteristics that you‘d use in developing a profile of your customers. Explain the segmentation category into which each characteristic falls—demographic, geographic, behavioral, or psychographic. Where it‘s appropriate, be sure to include at least one characteristic from each category.
The most important quality characteristic of a certain product is known to be dimension and research indicates that the dimension with 20 inches can maximize the output of the product. Obtain the expected quality loss incurred by the customer? (Use t..
Compression represents a serious dysfunction of pay structures. Discuss some of the major ramifications of compression. Also, discuss how companies can minimize or avoid these ramifications.
Louie's Truck Repair has assets with a market value of $8000. The company has three types of securities: equity, $2500 of debt, and 100 warrants that are fairly priced at $20 each. What is the value of Louie's equity? Please help!
Define health disparaties and then select a best practice for cultural proficiency and describe how you will use it in your healthcare work envirionment?
Do some research on the security implications of HIPPA requirements for hospital networks. Discuss the major types of security mechanisms that must be in place to ensure hospital compliance with HIPPA requirements.
Make a list of products and services which are least satisfactory and have shown the least improvement over time. How many of these are produced by government? Do you agree, or disagree with this statement by Milton Friedman: “Postal service, element..
Discuss how bias has blocked your ability to make a rational decision. In your answer, discuss the heuristic that you may have used and the bias associated with that heuristic. What could you have done to overcome the bias generated by the heuristic?
What is a project, and what are its main attributes? How is a project different from what most people do in their day-to-day jobs? What is the triple constraint as applies to IT projects? What other factors affect a project?
Define the problem. Identify the alternatives. Determine the criteria. Evaluate the alternatives.
Identify a product that is a commodity and discuss how you might: a) survive as a commodity in an industry characterized by me-too products, overcapacity, and frequent price cuts, and b) add value to the product to prevent it from becoming a commodit..
Discuss the role that Marketing Automation or Service Automation plays in the organization that you work (or one that you are familiar with) and your interactions with it - what is working well or not so well, what can or should be done differently.
Besides cultural differences, what other factors affect HRM in an organization with international operations?
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