We term these intended versus realized marketing strategy

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In any event, the difference between what is wanted and what is obtained can cause issues. In marketing implementation, we term these "intended" versus "realized" marketing strategy. When these two items are very close to one another, the implementation was probably a sound one. When they are disparate, then the implementation was probably flawed. With concern to this difference, discuss how these differences can occur and what (if any) instances of these issues have you seen in your personal experience.

Reference no: EM131194592

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