Using to convey its memebership in hatchback segment

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Reference no: EM131231069

A well-known car manufacturing company introduces a new harchback madel by describing its distinctive features and then stressing the speed and safety qualities of the car. What of the following is the company using to convey its memebership in the hatchback segment?

a) using channel differentiation

b) comparing to exemplars

c) announcing category benefits

d) relying on the product descriptor

Reference no: EM131231069

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