Understanding the concept of reason vs emotion

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I need help understanding the concept of reason vs emotion as it relates to the message being conveyed in persuasion. When is a reason useful and when is emotion useful

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Reference no: EM13489573

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Understanding the concept of reason vs emotion : I need help understanding the concept of reason vs emotion as it relates to the message being conveyed in persuasion. When is a reason useful and when is emotion useful?
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