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Your project activity needs to cover the following:
You should demonstrate a clear understanding of the external and internal environments of your choice. What the Macro and Micro factors are and the kinds of influences each one includes. In the context of the chosen product/service, you will show how these influences are linked and influence each other. (Do not only describing them). You will also identify the most appropriate STP (Segmentation, Targeting, Positioning) strategy, following by the marketing mix. Finally, you should suggest ways of monitoring the proposed marketing plan.
Explain Security of website and please post a response to the Discussion Board and comment on other postings
Describe a consumer product pricing distribution scenario of your choice, using a buy/sell box to support your illustration. You should show mark-ups (%) for the manufacturer, distributor and retailer
How might the company you selected find itself working with organizations in the same industry that are an oligopoly, perfect competition, monopoly, or monopolistic market structure.
Explain How has the Internet changed the tactics and How has the Internet changed the tactics organizations use in their marketing mix
From the scenario, prioritize the attributes of Golds Reling's brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet's target market. Provide support for your resp..
Explain Is it possible to have one body regulating Internet usage the world over and some argue that governance of internet content will have to be executed as per each countries ethical beliefs and value systems
Walter Silva runs operations at Firestone Clock Company. The company currently owns and operates its own manufacturing facilities that produce three lines of clocks, Desktop Models, Wall Units, and Custom Clocks. find the most profitable mix of pr..
Compare the behaviors of men shopping alone for groceries with those of women shopping alone," or "Compare the behaviors of preadolescent boys shopping with their parents (or an adult) with those of preadolescent girls
What is the Non-Price strategy for the product?
The purpose of this portion of your project is to determine how customer-friendly the site is and how the company uses the site to communicate with its customers. How visually appealing and organized is the site
Valuate Wal-Mart's comprehensive website and Wal-Mart is moving more strongly into service areas such as its Ship to Site services
can we use the concept of price elasticity to identify a brands competitors? how would that work?need to know info
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