Reference no: EM132199816
1. Learning and growth performance metrics can be used to:
a. address employee motivation.
b. increase value delivery per customer.
c. evaluate the number of internal processing errors.
d. decrease the cost per online customer.
e. track employee training hours.
2. Traffic metrics can provide useful information about:
a. traffic volumes
b. site usage
c. sources of traffic
d. visitor attributes
e. all of the above
3. Which of the following statements about cookies is true?
a. Cookies are primarily used in B2B environments.
b. Privacy concerns surround cookie usage.
c. Data stored in cookie files cannot be deleted by the user.
d. Cookies are rarely used today because of user dislike.
e. all of the above
4. Metrics have limitations including all of the following except:
a. subject to faulty analysis and interpretation
b. vulnerable to tampering by both internal and external parties
c. usefulness decreases with rapid strategic change
d. cannot be used to improve internal processes
e. all of the above
6. A _____ is a website where materials can be posted and edited by a group of interested participants.
a. wiki
b. blog
c. cloud
d. data mart
e. log file