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To persuade end-users to specify the company products

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Reference no: EM13851479

Case Analysis

Directions: Read the case, "Yee Wo Plastic Piping Components Ltd," on page 165. Click on the link below to see the Cengage case study format to analyze questions 1-2.

https://college.cengage.com/business/resources/casestudies/students/overview.htm

Please note that the SWOT analysis should be included in this assignment. This paper should be 4-5 pages in length and include at least one outside reference.

What can Johnny Tan do to revitalize his demoralized sales force?

To persuade end-users to specify the company's products when purchasing from distributors.

Reference no: EM13851479

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