The three pillars of relationship management

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Reference no: EM13766967

INTERNET MARKETING ASSIGNMENT

SECION ONE
1. Identify and describe the three (3) primary psychographic population segments.
2. Discuss at least six (6) of the main social/cultural trends that have impacted online exchange.
3. For each psychographic population segment, select two (2) social/cultural trends that you believe has greatly impacted them. Fully support your selection with a reasoned explanation.

SECION TWO
1. Name and describe each of the three pillars of relationship management. What are the benefits of each?
2. Why is technology important to support relationship marketing? What are the tools, both company-side and client-side, used to enhance the relationship management process? How does each one work?
3. Of these tools, which two (2) company-side and which two (2) client-side tools do you feel are most effective and why? Support your selections with concrete examples.

Reference no: EM13766967

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