The proposed strategy for the hydraulic jacks

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Reference no: EM132205095

AAA Custom Casting

Case is in text on page 635: Essentials of Marketing 16th edition

Answer the following questions.

1. What are the components of the marketing strategy for the bumper jacks that they currently sell?

2. Contrast quality Iron castings current bumper jack marketing strategy with the proposed strategy for the hydraulic jacks.

3. Do a simple SWOT analysis of the firm

4. Would the hydraulic jacks represent a good marketing opportunity for the firm? Please support your answer.

Reference no: EM132205095

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