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Marketing for Entrepreneurs, Author - Frederick G. Crane
The Entrepreneurial Marketing Plan (chapter 11)
In very specific terms, map out your marketing opportunity and detail the marketing actions required to exploit this opportunity, effectively and profitably. What are the most important tasks that you must complete to exploit the opportunity?
A computer company experienced a slowdown at work, and allowed a computer engineer to go on leave at a reduced rate of pay, rather than being terminated. The reduced rate of p
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