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Sun Company's tentative budget for next year is as follows: Sales ........................................................... $600,000 Variable expenses ...................................... 360,000 Fixed expenses: Manufacturing ........................................ 90,000 Selling and administrative ...................... 110,000 Net operating income ............................. $40,000 Mr. Johnston, the marketing manager, has proposed an aggressive advertising campaign costing an additional $50,000 that he predicts will result in a 30% unit sales increase. Assuming that Johnston's proposal is incorporated into the budget, what should be the increase in the budgeted net operating income for next year?
A) $12,000 B) $22,000 C) $72,000 D) $130,000
How important is choosing a location for a brick and mortar business? What are the factors that must be considered? Do these same factors apply to an online business?
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edgar schein is one of the most respected authorities on organizational culture and actually claims that the most
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