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Suppose electricom marketing manager

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Suppose Electricom's marketing manager learned that actual sales of his firm's electric widgets to NAICS industry #335312 amounted to about 20 percent of its national market potential for that industry--while sales to the other 11 industries ranged from 5-10 percent. Suppose further that he then decided that the firm should aim at achieving 20 percent of its national market potential in each of the 12 NAICS industries--and set his sales quotas accordingly. Is it likely that Electricom could achieve these sales quotas? Why or why not? Comment on this approach to marketing strategy planning.

Reference no: EM131320882

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