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E-trust. Online retailers want customers to trust their websites and want to alleviate any concerns potential cus- tomers may have about privacy and security. In a study investigating the factors that affect e-trust, participants were randomly assigned to carry out online transactions
Source
DF
Sum of Squares
Mean Square
F-ratio
P-value
ISO 9000
1
2654.4
2654.41
5.78
0.022
Size
0.2
0.18
0.004
0.984
Interaction
1505.5
1505.49
3.28
0.079
Error
36
16545.9
459.61
Total
39
20705.9
a) Is this an experiment or an observational study?
b) State the hypotheses.
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