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1. Situational Overview: What are the strengths and weaknesses of the RBS brand?
2. Past Promotional Events: Analyze the effectiveness of past RBS consumer and trade promotions. How have the promotional strategies impacted sales volume? What kind of return on investment is the company getting for consumer promotions and trade promotions?
3. Push vs. Pull: Compare the relative merits of a push vs. a pull strategy for the marketing a low-involvement, low-price grocery item in a mature market setting.
4. Recommendation: What is your recommendation for how Regnante can achieve her 2008 target profit? What if any changes should be made to trade and consumer promotions to make them more effective?
5. Pro Forma Income Statement: Develop a pro forma income statement based on your recommendation. Address the long-term strategic implications for your decision.
Ensure the pro forma income statement is complete and correct. Ensure you clearly identify the relevant long-term implications of your decision.
Which bank has the lowest effective interest rate? (NOTE: deduct the compensating balances from the principal in determining the effective rate) Please explain.
A financial advisor claims that a particular stock earned a totalreturn of 10 percent last year. During the year the stock pricerose from $30-$32.50. What dividend did the stock pay?
how would you define transaction exposure? how is it different from economic
Propose to launch a new computerized assembly line, which costs $5,000,000, for replacing the existing assembly line.
problem 1. at the beginning of 2010 gonzales companys accounting records had the general ledger accounts and balances
Ron and Hermione formed Wizard Corporation on January 2. Ron contributed cash of $200,000 in return for 50 percent of the corporation’s stock. Hermione contributed a building and land with the following fair market values and tax-adjusted bases in ..
let a be an event that a persons primary method of transportation to and from work is an automobile and b be an event
derive and explain the monetary approach to exchange rate
an asset used in a four-year project falls in the five-year macrs class macrs table for tax purposes. the asset has an
The spot exchange rate is £0.70, and the three-month forward rate is £0.71. Ignoring transaction costs, in which country would the treasurer want to invest the company's funds? Why?
What is your interpretation of the relationship between risk and return? Describe the relationship by comparing the risk/return levels for U.S. securities versus foreign securities.
suppose the quick towing company purchases a new tow truck. the old truck had a book value of 1000 and was sold for
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