Strategy for expanding this business in regional market

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Reference no: EM131112658

You have selected a small coffee shop in your area. Develop a strategy for expanding this business in a regional market.

• Why do you believe the business could succeed in this new geographic market?

• What are the benefits of expanding into this geographic market?

• What are the risks of expanding into this market?

• What obstacles will the business have to overcome? Take into consideration seasonality and supply chain management (i.e. vendors, raw materials, and in-bound logistics).

• What strategies will help lead the business to success over the initial year of the expansion? Justify your response.

• What strategies will help lead the business to success over the next three to five years? Justify your response.

• How will the business maintain its branding while expanding into the new geographic market?

Reference no: EM131112658

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