Steak sauce - lawry’s defense: case analysis

Assignment Help Strategic Management
Reference no: EM13478

Steak Sauce: Lawry's Defense" case to complete a formal written case analysis.

Chuck Smith, senior brand manager on A.1. Steak Sauce and Marinades, looked again at the e-mail message on his computer. "Oh, you've got to be kidding me," he muttered. "This is definitely not a good thing." It was Friday, February 14, 2003-Valentine's Day. Smith sighed, knowing he was going to have to reschedule his weekend plans again. He called his wife, told her the bad news, and then turned back to his computer.

The e-mail was from Susan Connor, Kraft's sales manager for Publix, one of the largest grocery store chains in the United States. She wrote: Hey, Chuck, I just got a call from my contact at Publix. He said that Lawry's is launching a new steak sauce product nationally with an April 1 start ship. Lawry's is asking for the Memorial Day ad at Publix, with a two-for-$5 promotional price point. He wants to know if we will match the pricing or if he should go with Lawry's for the ad. I have a meeting with him on Tuesday. What should I say?

Smith was surprised that Lawry's was launching a steak sauce and very surprised at the aggressive promotion pricing. He knew that Lawry's was almost certainly going to price its new steak sauce at the same level across the country to prevent diverting 1 between regions.

Immediately Smith scheduled a meeting with the division general manager for Monday to talk about the situation. He knew he was going to have to provide a strong recommendation on how A.1. should respond to Lawry's launch. Should A.1. defend itself against the launch and if so, what should A.1. do?

The analysis will cover:

1. A brief summary of the situation/marketplace conditions.

2. The key issue/problem to be solved

3. Enumeration of the alternative solutions.

4. A thorough analysis of the qualitative and quantitative pros and cons of alternative solutions.

5. Your recommendation for action.

6. Support, i.e. why your recommendation is feasible and preferable.

You'll be required to incorporate appropriate and accurate marketing math into your analysis. The numbers need to be accurate. And they need to be presented in a useful manner. Just copying a table or a graph from the case and dropping it into the appendix without any specific analytical tie-in to your case write up does not constitute quantitative analysis.

Reference no: EM13478

Questions Cloud

Macroeconomics questions : Macroeconomics questions,  discuss the short-run and long-run effects,  Keynesian model,  Distinguish between ongoing demand pull and ongoing cost push inflation.
Financial analysis report driven by rigorous ratio analysis : Financial analysis report driven by rigorous ratio analysis
Effectiveness of hris in hr operations : Write a report on the Effectiveness of HRIS in HR operations.
Evaluate stockholder required return : If the appropriate discount rate is 12% and the tax rate is 40%, which copier should be selected?  Why?  Be sure to quantify your answer.
Steak sauce - lawry’s defense: case analysis : Steak Sauce: Lawry's Defense" case to complete a formal written case analysis
Define open and closed loop control systems : Define open and closed loop cotrol systems.Explain difference between time varying and time invariant control system wth suitable example.
Production and cost estimation : Do the estimated coefficients have the required signs to yield a-shaped AVC curve? Discuss the significance using the p-values.
Marketing research project : Project that required to plan and strategize effectively. If you use your time efficiently. You are to create a report that analyzes marketing research conducted by you for any company.
Shadow effect while rolling a sphere : Shadow effect while rolling a sphere as well as the options of shading and lighting.

Reviews

Write a Review

Strategic Management Questions & Answers

  Case study in strategic plan adelphi art centre

Strategic plan or strategic planning of  Adelphi Art Centre in Adelphi, Australia.

  Pestle analysis of a new uk based business plan

Key trend of PESTEL tool  analysis in UK in the next three years.

  Diversity reflection paper

This document describes an exercise that could used to increase students' sensitivity to workforce diversity and related issues of power.

  Crafting a personal vision and mission statement

Crafting a Personal Vision and Mission Statement

  Business strategy and strategic human resource management

This project report describes the co-ordination and alignment of business strategy with strategic human resource management.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd