Statements about different types of wholesalers

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Reference no: EM13957384

1. Which of the following businesses is LEAST likely to own the products it sells?

a. Specialty wholesaler for office supplies

b. Cash-and-carry wholesalers for manufacturing firms

c. General-line wholesaler for electronics

d. Merchant wholesaler for building hardware

e. Auction company specializing in original art

2. Which of the following statements about different types of wholesalers is FALSE?

a. Agent wholesalers generally provide more services than limited-function wholesalers.

b. Manufacturers' agents usually represent noncompeting manufacturers.

c. Brokers usually have a temporary relationship with the buyer and seller.

d. Selling agents almost have complete control of pricing, selling, and advertising.

e. Agent wholesalers are common in international trade.

3. All of the following statements are likely to be true regarding a fast food franchise EXCEPT:

a. the retail franchise holder has no responsibility for carrying out a marketing strategy.

b. the holder of an individual franchise pays fees to the franchisor.

c. the franchisor receives sales commissions from individual franchise holders.

d. each franchise holder is required by its contract to strictly adhere to a set of franchise rules.

e. each franchise holder benefits from the reputation established by the main franchisor.

4. Rosvo and Company is a wholesaler-sponsored group that works with independent retailers selling pet supplies. This is an example of a _____.

a. voluntary chain

b. corporate chain

c. rack jobber

d. cooperative chain

e. command group

5. Manufacturers' sales branches:

a. have extremely low sales per branch.

b. account for the highest percentage of wholesale establishments in the United States.

c. have to regularly pay commission to the producers.

d. are retail sales branches that are located within the factory premises.

e. are warehouses that producers set up at separate locations away from their factories

6. Rusty’s Auto Parts is a retail firm that owns and manages twelve stores in Wisconsin. Rusty’s Auto Parts sounds like a ____.

a. corporate chain

b. channel captain

c. category captain

d. brand leader

e. value chain

Reference no: EM13957384

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