Stanton marketing has market indicators

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Super Cola is also considering the introduction of a root beer drink. The company feels that the probability that the product will be a success is .6. The payoff table is as follows: Success (s1) Failure (s2) Produce (d1) $250,000 -$300,000 Do Not Produce (d2) -$ 50,000 -$ 20,000 The company has a choice of two research firms to obtain information for this product. Stanton Marketing has market indicators, I1 and I2 for which P(I1 | s1) = .7 and P(I1 | s2) = .4. New World Marketing has indicators J1 and J2 for which P(J1 | s1) = .6 and P(J1 | s2) = .3. Find the EVSI for Stanton and New World.

Reference no: EM13886667

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