Source components-expertise-trustworthiness and credibility

Assignment Help Operation Management
Reference no: EM132281155

Discusses the message source. Read carefully about the three main source components: expertise, trustworthiness, and credibility. Now assume that you are the marketing director for a new running shoe company. Your company is positioned to compete with the big shoe manufacturers such as Nike. If you were going to create a series of ads, what sort of actor would you use in the ads to promote your company and products if you wanted to convey each of the source components? In other words, what actor would you use for expertise, what actor for trustworthiness, and what actor for credibility? Include a paragraph for each. Be sure to be persuasive about why the actor that you have chosen for each is appropriate. NOTE: the term "actor" in this context doesn't necessarily mean a professional, Hollywood actor. The actor is simply the person promoting the product.

This post needs to be a minimum of 500 words. You must specify a different actor for each of the three components.

Reference no: EM132281155

Principal interactions between environment and the aircraft

Referring to Figure 3.4 , for each of the environments and interfaces illustrated, (1) list the principal interactions between the environment and the aircraft, (2) the nature

Develop a new process design for the production

Using the Six Sigma DMAIC process, develop a new process design for the production of the Riordan electric fans. Be sure to take advantage of any global opportunities availa

Running short of the item on the day of the sale

A department store will place a sale item in a special display for a one-day sale. Previous experience suggests that 32 percent of all customers who pass such a special displa

Examine the extent to which the two similar companies

Examine the extent to which the two (2) similar companies you researched have addressed the key issues you selected. Hypothesize two (2) potential positive outcomes for each

Considering changing her cell phone plan

A real estate agent is considering changing her cell phone plan. There are three plans to choose from, all of which involve a monthly service charge of $20. If the agent will

Elucidate what is the average multifactor productivity

Standard selling price is $125 per unit. Overhead is charged weekly at the rate of $1,500 plus .5 times direct labour cost. Suppose a 40-hour week also an hourly wage of $16

Conclusions evaluation of leader''s ethical performance

Details: Individually, you will choose a leader (business, political, alive or dead, but one of whom you can find ample information through research). For this leader review

Collaboratively with diverse communities and constituencies

Analyze the importance of working collaboratively with diverse communities and constituencies (e.g., researchers, practitioners, agencies, and organizations) within the field


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd