Source components-expertise-trustworthiness and credibility

Assignment Help Operation Management

Reference no: EM132281155

Discusses the message source. Read carefully about the three main source components: expertise, trustworthiness, and credibility. Now assume that you are the marketing director for a new running shoe company. Your company is positioned to compete with the big shoe manufacturers such as Nike. If you were going to create a series of ads, what sort of actor would you use in the ads to promote your company and products if you wanted to convey each of the source components? In other words, what actor would you use for expertise, what actor for trustworthiness, and what actor for credibility? Include a paragraph for each. Be sure to be persuasive about why the actor that you have chosen for each is appropriate. NOTE: the term "actor" in this context doesn't necessarily mean a professional, Hollywood actor. The actor is simply the person promoting the product.

This post needs to be a minimum of 500 words. You must specify a different actor for each of the three components.

Reference no: EM132281155

Questions Cloud

What is the strategic approach to organizational behavior : What is the strategic approach to Organizational Behavior?

What are important features for organizations to consider : Write a 2-3 page paper listing some of the questions that an organization should consider when evaluating a cloud-based collaborative solution.

Start by playing s and continue : On a given week, two selfish parents simultaneously choose between spending time with their children (S) or not (N). The payoff matrix is the following.

Describing how the cloud is currently used : A recent buzzword, "The Internet of Things", can be loosely defined as the global collection of devices that communicate with each other whether wired.

Source components-expertise-trustworthiness and credibility : Read carefully about the three main source components: expertise, trustworthiness and credibility.

Condition and how it is related to j-curve : In the presence of elasticity dynamics, we can imagine that the Marshall-Lerner condition is violated in the short run yet satisfied over a longer period of tim

Neoclassical model of investment : In class, we discussed the idea of net investment, and how it could change in response to changes in economic conditions. Consider the following potential

Technology changes organizational behaviors and procedures : Describe how information technology changes organizational behaviors and procedures?

Numerous transform faults : Why are mid-ocean ridges (divergent boundaries) usually offset by numerous transform faults along their length?

User Account

All Pages