Selling cosmetic products by its salespeople directly

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Reference no: EM132280591

Mary Kay is an American company, selling cosmetic products by its salespeople directly to woman at their homes. Mary Kay products started entering India market in September 2007. Before going to India, the company must find out what "inspiring Indian" -- middle class Indian women -- wanted and how they could afford to buy American products.

In preparation for its selling endeavor, what kind of solutions had Mary Kay company come up with after gaining an understanding of the India market, possibly through an extensive marketing research?

Reference no: EM132280591

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