Segmentation is the process of breaking a population

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Segmentation is the process of breaking a population down into smaller groups and marketing to it. Is it possible for a small business to oversegment its market? How might that be dangerous? 

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Reference no: EM13204684

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Segmentation is the process of breaking a population : Segmentation is the process of breaking a population down into smaller groups and marketing to it. Is it possible for a small business to oversegment its market? How might that be dangerous?
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