Segmentation and target market paper

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Reference no: EM13732685

Segmentation and Target Market Paper

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Required Elements:

No more than 2100 words

Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.

A positioning statement for the company with careful consideration of their brand and strategy

Paper is consistent with APA guidelines.

Reference no: EM13732685

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