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Bead's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Bead product manager do in order to improve upon the buying criteria, and thus potentially increase demand?
Corporate social responsibility (CSR) is an important component of the strategy developed by every company. The need to address social issues and community needs should be a part of the development of a sound approach to the marketplace. However..
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