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Part 1: From the e-Activity, discuss key points addressed in the podcast. Provide suggestions for improvement. Compare and contrast the push promotion strategies. Explain why some are believed to be kinder and gentler than others.
Part 2: Examine the role of logistics in marketing channels and factors that can make the task of logistics complex and expensive. Examine the components of logistics systems and propose ways to cut costs for each component.please divide part 1 and part 2 separately since I have to submit it 2 differently.
Even though this will be only one of a number of products sold by the company, it is necessary to analyse the risk involved in making the decision to go ahead with the new p
Legal issues aside, evaluate Forever 21's strategy of making low-cost versions of successful designs by famous designers. From a merchandising perspective, what are the pros a
Rue 21 is a successful specialty retailer selling value fashion items and accessories to its target market of young men and women. The company attributes its success to its
Icebreaker considers the impact of its action on society's long-term needs. It strives to create a healthy, sustainable environment. In doing these things, Icebreaker is pra
Please list the key CSR activities led by Dannon (20%). In your view, should Dannon start proactively communicate to consumers about its CSR initiatives? Justify your answer
How proprietary or defensible is BIG's system? Could one of the major toy companiesreplicate it? Why or why not? Can BIG replicate its system in other industries, such as lawn
You work for a health food manufacturer. It has come to your attention that other organisations in the industry have introduced products that they are promoting as being hig
What testing and exploration techniques might be utilised in order to determine whether your idea can be applied? Draw up a plan or schedule for the purpose of examining, te
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