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Reproductions of classic vintage guitars

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Reference no: EM131447025

MusicManiacs Inc wants to manufacture and sell handmade acoustic guitars that are reproductions of classic vintage guitars. In order to be successful one component of the Marketing mix is price. You have been given the task of identifying secondary information and reporting back to the CEO of MusicManiacs Inc. Your task:

  • Use the web portal https://www.ebay.com/ to identify four key brands of acoustic guitars by studying the vintage acoustic guitars listed for sale.
  • List the brands based on price : high to low
  • Since MusicManiacs Inc. wishes to charge premium prices, suggest (based on you secondary information) the price point for the reproduction classic vintage guitars.
  • Make a recommendation to the CEO as to why you chose the price point and how it could entice customers.
  • Your suggestions should be made in an APA 350 - 600 word paper.

Reference no: EM131447025

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