Promotrion strategies for  web promotion. It is a scenario where one has to promote one's own developed website. Today, one can find millions of websites and only few of them are able to make money, which suggests that some tools and techniques are used which attracts people to visit those websites. Such tools and techniques for digital communication and marketing are discussed giving priority to the most appropriate tools are discussed.

Discussing points of this assignment

• Justify the best digital communication tools and critically evaluate their use.
• Discuss the type of metrics use to evaluate their effectiveness.
• Only concentrate on digital communication tools and are advised to choose the most appropriate ones.