Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Developing Competitive Advantage:
1. Context You are Marketing Director for any company of your choice. This project is designed to reflect the practical side of marketing strategy and asks you to convert the academic theory you learn in your lectures and reading into practical direction for your company. Your company is embarking on a Strategic Planning Process taking a 3-year view. You are responsible for the strategic marketing part of the plan and in particular the area of future competitive advantage. Wilson, R. M.S., Gilligan, C., and Pearson, D. (1992) describe the first 3 stages of the strategic marketing planning process thus: Where are we now? (Strategic and marketing analysis) Where do we want to be? (Strategic direction and strategy formulation) How might we get there? (Strategic choice)
2. Instruction You are expected to create a formal paper for your board and your marks will be based on the relevance of this paper to the following: You will be assessed on your ability to: Critically evaluate the company's current strategies for sustainable competitive advantage Set out the desired competitive position 3 years from now Offer clear recommendations on what the company needs to do to achieve that position Write a logical, well-presented and accurately referenced piece of work The length of your paper should be 2,500 words +/- 10%. The word count limit is there to test your skills of conciseness and focus. You are strongly advised to keep your work relevant to the subject matter. Key sections with suggestions as to word count: Contents Approximate Word Count Weighting 1. Brief summary statement of the economic environment your company is likely to be operating in 200 10% 2. Where are we now? Evaluation of current competitive advantage 650 25% 3. Where do we want to be? Our competitive position in 3 years' time 900 30% 4. How do we get there? Clear recommendations on what the company needs to do to achieve 3. above 750 25% 5. Bibliography
Explain Why would we even care to differentiate between ebusiness and ecommerce
In this writing assignment, you will create a brochure advertising your services as a data repository. Research commercial data repositories
Identify key trends, assumptions, and risks in the context of your final business model. Develop the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and ..
The country that I selected for the assignment was Malaysia, and the product I decided to export to this country was a personal water filtration system. Malaysia is surrounded by ocean water on six sides of its two land masses.???
1.using the cardinal rules of medical ethics as a base design a policy that you would implement as an administrator of
Case Study: A new campus for the University of Rummidge
A company's promotion can include five different types of communication mix: advertising, sales promotion, personal selling, public relations, and direct marketing. You need to compare/contrast the benefits and drawbacks of four promotion strategi..
Explain the relationship between the price elasticity of demand and total revenue. Is the price elasticity of gasoline more elastic over a shorter or a longer period of time? Explain
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment - Compensation and Benefits Paper
Explain about Supply Chain Resource Management and recommendations by analyzing the pros and cons of comparable software systems
What is the amount to be paid? Does profit increase of decrease and if the invoice is paid on December 31, 2011
Provide quantitative goals related to market share, profits, customer base, number of units delivered/sold, and number of prospects converted to customer for the resource industry of Caterpillar
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd