Quality superiority can be translated into market share

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Quality superiority can be translated into higher market share, but it requires a systematic approach that is moving at a pace greater than that of the competition. What do leaders need to know about quality to make the correct strategic decision to keep ahead of the competition? Consider many factors that will impact quality decisions a leader will have to make including society, culture, innovation, deployment, adaptability, and the environment (to name a few).

Reference no: EM131153139

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