Reference no: EM132280096
1. Mail order selling, catalog sales, telemarketing, and televised home shopping are all examples of
direct marketing channels.
indirect marketing channels.
virtual marketing channels.
2. A marketing channel intermediary that purchases merchandise for resale at retail outlets would be engaging in a(n) __________ function.
3. You probably own several pairs of shoes. Further, it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer. In fact, most products are brought to you from a series of other individuals or firms known as a __________.
marketing chain of command
4. There are three variations of contractual systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and _________.
service-oriented voluntary chains
channel-dominated voluntary chains