Public relations department

Reference no: EM13276641

Scenario

Assume you work for Kids & Toys, Inc. in the Public Relations department. Your manager sent you test data from the company’s Marketing Research department on a new toy for children ages 2-4. The test data indicates that a lever on the toy breaks 20 percent of the time when pulled the wrong way. The broken piece could cause serious injury to young children. It’s already April and your company wants to release the new toy for the upcoming holidays. Your manager has instructed you in no uncertain terms that a press release must be given to the media by the end of the week. It is now Wednesday. Your job is to write the press release.(Note: Do not actually write the press release.)

Tasks

1. What ethical decisions would you have to make if you were to write the press release?

2. How will you resolve these decisions?

Reference no: EM13276641

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