Provide argument against the ability of fast-food franchise

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Reference no: EM131285952

Assignment

400-600 words, Online sources only please

Part 1

In the Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013, https://www.youtube.com/watch?v=qbyb0ht-dsk&feature=youtu.be . There have been many more recent changes with the fast-food giant toward improved business results. Read https://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4 on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

• Strengths: The internal and external characteristics of a company that are stronger than its competitors

• Weaknesses: The internal and external characteristics of a company that are weaker than its competitors

• Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way

• Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way

• Trends: The internal and external patterns in the organization, market, or industry

Part 2

Based on the first initial of your last name, complete the following:

• First initial M-Z: Provide an argument against the ability of a fast-food franchise to succeed with these strategies.

Provide research that supports your assertions.

Reference no: EM131285952

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