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1) Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers.
A. computer programmingB. data warehousingC. customer relationships managementD. data mining 2) Minute Maid sees research as the fundamental first step in any business decision, and it created proprietary methods for conducting research. At what level of the hierarchy of business decision makers does Minute Maid operate?
A. Top tierB. Middle tierC. Base tierD. Foundation tier 3) Which of the following questions is considered first when discussing a management dilemma?
A. How can management eliminate negative symptoms?B. What does the manager need to know to choose the best alternative from the available sources of action?C. What is the recommended course of action?D. What symptoms cause management concern? 4) The goal of ethics in research is to _____.
A. ensure that no one is harmedB. protect researchers from legal liabilityC. identify what behavior is appropriateD. ensure research sponsors fulfill their legal obligations
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