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Resource: Product Development and Management. 3. Research a company that offers a product line with a wide range of options. For example, a cereal maker that offers one brand for health-conscious adults and another brand for teenagers, or an automobile company that offers different car classifications such as compact, sedan, luxury, and sports. The products do not have to be similar. 4. Pick a product that has at least three different lines. 5. Describe the current product line and then imagine how you would adjust the product line if you were the CMO of that company. a. Is the current pricing strategy sound? b. Are there any gaps or redundancies? c. What changes would you implement to make the product line more productive? 6. Write an email memo (about 250 to 500 words) to the executive team that details your analysis. Your memo should include the following components: a. Subject title b. Introduction c. Body d. Conclusion
How can blogs and webcasts enable companies to improve the effectiveness of their recruiting activities? What are the possible difficulties that can arise from reliance on these new technologies for recruiting? Your response should be supported by re..
Adrian Reese, a resident of New York, owned a strip mall located in Ohio, which he leased out to different businesses. The tenants in the building had complained that the two public restrooms were substandard and in need of repair. Does the fact that..
The project officer is considering whether to purchase an extended warranty for a commercial off-the-shelf item. What step of the risk management process is being performed?
One night, a sheriff’s department helicopter lands a SWAT team in the yard of a rural residence suspected of containing a methamphetamine lab. After the raiding party disembarked, and as the pilot was turning the aircraft in a hover to depart, the he..
There is no single theory that guides the strategic public relations practice. Instead, multiple theories should guide you and explain why some strategies and tactics are appropriate in some situations and not others. Explain which theory played a pa..
The following set of seven jobs is to be processed through two work centers at George Heinrich’s Printing Company. The sequence is printing first, then binding. What is the optimal sequence for these jobs to be scheduled? Chart these jobs through the..
Mr Dave Jones manages the warehouse inventory for Athleticks, a distributor of sports watches. From his experience, Mr. Jones knows that the PR-5 jogging watch has an average daily demand of 100 units and a performance cycle of 8 days. Find the avera..
Managers can increase inventory during periods of low demand to meet high demand in future periods. Use the Internet to research areas of impact this decision can have as a result of changing inventory levels. Choose two areas of impact and describe ..
When considering succession planning, we are reminded that an HR manager’s work in finding employees is really never done; after finding a great person who is the perfect fit for a position, the HR manager must consider how to retain that individual ..
a. Which price maximizes JJ's revenue and what is the max revenue?
Specifically, what do descriptive statistics tell us about our sample data? How are the variance and standard deviation related to one another? What descriptive measures should be used for categorical variables? Why are these the only appropriate mea..
Pratt & Whitney has bet billions on its commercial jet engine market, but first, it has to get parts delivered on time. The Wall Street Journal (June 8, 2016) reports that half of the company’s suppliers for its new “geared turbofan” engines aren’t d..
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