Product category life cycles and product form life cycles

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1. Think of an entrepreneurial firm that has been successfully launched in the last 10 years. What kind of entry strategy did it use—pioneering, imitative, or adaptive? Since the firm's initial entry, how has it used or combined overall low-cost, differentiation and/or focus strategies?

2. What are the differences and similarities between Product Category Life Cycles and Product Form Life Cycles?

3. What possible improvements in supply processes could technology offer in the future?

4. Why is it important for a purchaser to understand freight terms.

Reference no: EM132234947

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