Product advertising and institutional advertising

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Reference no: EM132189530

Marketing class

Xerox Corporation was founded in 1906, the company offers a wide variety of document products, services, and solutions. The company’s mission is to “help people find better ways to do great work by constantly leading in documents technologies, products, and services that improve customer’s work processes and business results. The company is highly dependent on its highly trained sales representatives to generate a profit on their current products. Xerox is well-known for its sales representative training program. Every new sales representative at Xerox receives eight weeks of training development in the field and at the Xerox Corporate University in Virginia.

1. formulate a set of well-developed and supported recommendations to the company to remain competitive Xerox must find ways to increase its market segments.

2. Compare the differences between product advertising and institutional advertising and the variations within each type.

3. Consider the nature and scope of personal selling and sales management in marketing.

Reference no: EM132189530

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