Principles of marketing

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An ad for Maybelline age-minimizing makeup in Ladies’ Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup. In terms of the communication model, the sender of this message is ________.

a. Ladies’ Home Journal

b. the target market to whom Melina Kanakaredes appeals

c. readers who redeem the $1-off coupon

d. Maybelline

e. Melina Kanakaredes.

Reference no: EM13164727

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