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President of marketing for a hospital

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Reference no: EM131355984

Imagine you are the vice president of marketing for a hospital that wants to implement a men's health product line. Write a 3-5 page assessment that answers the following:

  • How would you organize the marketing function for this new program?
  • What are the obstacles you might face?
  • What are the aspects of this program in which your team members need to be involved to ensure the program's success?
  • How would you utilize focus groups?
  • What competitive analytical strategies would you employ?
  • What quantitative and qualitative data sets would you incorporate into your market research?

Additional Requirements

  • Include a title page and a references page.
  • Include an introductory paragraph and a concluding paragraph.
  • Include a minimum of three research resources.
  • Follow APA guidelines for style and formatting.
  • Ensure your finished assessment is 3-5 pages in length, excluding the title page and references page.

Reference no: EM131355984

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