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Assignment: Project
You will finalize your integrated marketing communications plan for your selected brand. Incorporate your instructor's feedback into this submission.
In addition, complete the following activities:
• Prepare a proposal which includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal.
• Describe how the media selected is matched to the media habits of the target market.
• Outline how consumer promotions should be integrated into your integrated marketing communications strategy.
• Many brands use cause marketing to promote interest in their products. Describe how your brand can utilize cause marketing to promote brand loyalty.
• Develop a public relations plan for your brand. Describe and discuss the key elements of the public relations strategy and provide justification.
Submit a 5-6 page paper written in APA format. Search the South University online library for peer reviewed articles to justify your answers.
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Stopping Outshopping
You are to identify your problem and set priorities. As you begin to examine the characteristics of the problem, you will be able to begin to clarify the priorities.
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