+1-415-670-9189
info@expertsmind.com
Prepare a detailed marketing plan
Course:- Marketing Management
Length: word count:2000
Reference No.:- EM131722764




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

Develop a Marketing Plan

Background Information:

1. You have been appointed to the newly created position of Marketing Manager at Wellington Wines.

2. Wellington Wines (Pty) Ltd is a successful single production site winery situated at Mudgee in New South Wales. Wellington Wines currently sells the following branded products in the Australian market through both the independent and the supermarket chains:

  • Wellington Sauvignon Blanc - 750 ml bottled wine
  • Wellington Chardonnay - 750ml bottled wine

3. Key Data for Wellington Wines (Pty) Ltd based on simulated Financial Year (FY) report of 2015:

  • Sales revenue for the FY 2015 was $50 million (AUD)
  • Average gross sales revenue per case (12 x750ml) for the FY 2015 was $120.00 (AUD)
  • Average trade mark up in the supermarket sector for the FY 2015 was 30%
  • 2% of sales revenue is allocated as Marketing budget for the following FY

Requirements:

1. The shareholders want you to grow sales by 15 per cent in the Australian market and you are required to prepare a detailed marketing plan for FY2016-17.

Your marketing plan (report format) should include the following:

I. Executive Summary.

II. Current Situation.

III. Objectives and Issues.

IV. Target Market, Customer Analysis and Positioning.

V. Marketing Strategy.

VI. Marketing Programs.

VII Financial and Operational Plans

VIII. Metrics and Implementation Control.




Put your comment
 
View Conversion
Minimize
  1. user image
    len1722764

    Australian student, Around 2000 words. Please submit this assessment in Week 7. Word limit is between 2000- 2500 words. You can complete this assessment as a group of 3 (maximum) or individually. A student who submits a late assessment without approval for an extension of the due date will be penalised by 10 per cent per week. Assessment will not be accepted after two week of due date. No assessment will be accepted after week 9 (unless you got a Doctor’s Certificate to prove you were sick). If you work in Group; name and ID of all the group members must be included in the Cover Page of the Assessment. Future claims/excuses are not accepted. Please consult the resources (BOTH RESOURCES A&B) uploaded along with this Assessment for additional information to complete the Assessment.

  2. user image
    len1722764

    Please read the following instructions carefully - The assessment is to be completed according to the instructions given by your assessor. Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided with feedback on your work within 2 weeks of the assessment due date. All other feedbacks will be provided by the end of the term. Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency. If you are not sure about any aspects of this assessment, please ask for clarification from your assessor. Please refer to the College re-assessment and re-sit policy for more information.



Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Describe the main line of business of the company. Name four of the countries in which the company operates. Explain in detail the implementation of the 4Ps marketing mix conc
Define unit contribution in your own words. Is a high or low unit contribution preferable for profitability? Justify your answer. How do increases in the retail and wholesa
Identify a company in your local or generalized area that you would classify as a monopoly. Explain the key reasons why you classified the company as a monopoly, and state h
Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to
Characterize the stages of development of market orientation. What are the characteristic features of a customer-oriented firm? Why can customers be described as a "vita
What competencies were you able to develop in researching and writing the Comprehensive Project due in Unit 5? How will these competencies and knowledge support your career ad
What are the (a) special opportunities and (b) potential challenges for 3M in taking its Post it  Flag Highlighter into international markets? (c) On which countries should 3M
On page 164 of your text, read about the nature versus nurture debate. What do you think is the dominant force shaping human behavior? In your opinion, what do you believe i