Potential market segments - discuss the criteria

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Marketing Management Assignment

- Assume you work at Mother Care UK whose traditional target market, babies within your region, is shrinking. This segment is projected to decrease over the next ten years. Recommend other potential market segments and discuss the criteria you should consider to ensure that the identified segments are useful.

Explain in details and give full examples to illustrate your thoughts.

Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism.

Attachment:- sample assignment.rar

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This assignment is prepared as per the requirements. The instructions are followed and the structure of the sample is followed as requested by the student to develop the recommendation for the potential market segmentation. APA referencing has been done along with the in-texts.

Reference no: EM131445089

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