Porter''s diamond and international product cycle theory

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1- Explain the differences between Porter''s diamond theory, and the International Product Cycle theory. Which theory is more applicable to the present day economies of the world?

2 - Briefly define culture and explain its role in society. How is culture a "learned" behavior? Why would members of "high context "and "low-context" cultures have difficulty interacting?

3-Briefly describe the primary goal of the final selection phase of the Foreign entry evaluation procedure, How do the firm''s objectives, resources, and management philosophy impact the final selection?

4- Your author states that, "Financial, managerial, and other resource constraints often dictate a more sequential approach" to global expansion. Explain why a sequential method is the more prudent approach to foreign marketing

5- In recent years, a number of airlines, including US Air, British Airways, Delta Airlines and Swiss Air, have considered joining together to share routes and feed customers into each other''s flights. How would collaboration like this be BEST described? What advantages and disadvantages are typically involved?

6-When asked to explain its success in international marketing, the Heinz Corporation often says that although it may sell the same products in many of its foreign markets, it rarely sells them as if they were the same product. Use the concept of core benefits to explain the firm''s strategy

7- Barilla is a small, family-owned Italian food company which has been amazingly successful in the mature U.S. market. What accounts for its success against such giants as Kraft? Give examples of what Barilla pasta has done and use the marketing mix elements as your outline

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Reference no: EM13670209

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