Reference no: EM131067847

Please paraphrase the eHarmony article

A) E-harmony's functional strategy is one of quality. They provide a wide range of potential candidates as well as services in order to facilitate communication between each other. E-harmony invests into their scientific linking of profiles and matching algorithms to find potential candidates to make available for their customers. The quality of candidates found on E-Harmony is of better quality since they're serious enough to answer a 200-question survey to see if they are credible users or could be rejected as well.

B) E-Harmony has a differentiation focus business strategy, as they try to differentiate themselves from other online match making websites with the quality of their candidate pool using their scientific linking of profiles, matching algorithms, and 200-question survey to enhance their customer base by quality, and not quantity.

C) I believe E-Harmony should move into a Standard Globalization Strategy to sustain their competitive advantage by staying on the course they are in with their advancements in technology applications, matching algorithms, 200-questionaire survey, and scientific linking of profiles but moving internationally since their matchmaking seems to be of success in the United States and they already have the database to do so. Also by expanding their niche to where demand seems to be stronger.