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Your team can decide on the marketing mix strategy by looking at the various marketing theories taught this term. The challenge is to think outside the box and create a product that is feasible for the brand!
Your report MUST also entail a product design.
You can also bring a prototype to your class for presentation.
Word count: 2000 (+/- 10%) words.
Discuss the SWOT technique with respect to at least one element each that you identified in two of the four quadrants. Explain how this knowledge could be used in the strate
What are the primary issues that a company must address in developing a global marketing strategy? In addressing these issues, what role does culture play? Illustrate your a
Search the web for an example of each of the 4 major types of e-commerce websites (B2B, B2C, C2C and C2B) with screen shots complete URL and explain why it fits into one of
Write a Start the report with a brief introduction of what you intend to discuss above.Following the introduction, examine the broad environmental trends within which the two
Write a summary of the marketing environment (both micro and macro-environmental forces and trends) Detailed description of how the market is (or may be) segmented and a st
Prepare a Marketing plan for Kim woods. The paper for your term project is due this week. Your term project for this class is a 8-15 page marketing plan for the product or
Discuss ways in which a company you researched could leverage corporate social responsibility as a competitive strategy. Provide specific examples to support your response.
In the future you may be asked to write a marketing plan. For the final project you are to provide what the marketing plan is and research the different components of the mark
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