Operate primarily from marketing orientation

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Reference no: EM131284735

Text: Marketing: An Introduction, 13th ed.; Armstrong and Kotler; Pearson Education, Inc.

Please respond to the following in approximately 150 words:

From Chapter 1: There is a major difference between organizations that operate primarily from a production orientation (concept) vs. those that operate primarily from a marketing orientation (concept). Henry Ford is famously rumored to have said "You don't need to ask customers what they want. If you did, they'd just say they want a faster horse." Another Ford quote includes, "Customers can have any color Model T they want, so long as it is black." He knew he had little competition back then, therefore he didn't need marketing research and could concentrate on lowering his own production costs via a production concept. Today, of course, the auto industry is highly competitive and as a result has evolved to a marketing concept.

Your task: Provide an example of a company or industry that, in your opinion, has also evolved from one orientation to the other. Or , provide separate examples of companies that seem to represent each of these opposing orientations. Explain why you believe this to be true.

Reference no: EM131284735

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