Online rental services to their in-store rental services

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In January of 2007 online movie rental service Netflix introduced a new feature to allow customers to watch movies and television series on their personal computers. Netflix competed with many video rental retailers, which added online rental services to their in-store rental services in response.

Would the cross elasticity of demand for on-line movies with respect to high speed internet service be negative or positive? Explain.

Reference no: EM131085124

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