Number of ways to measure organizational performance

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There are a number of ways to measure organizational performance. There are traditional ways and more objective ways. One can look at the financial reports, or look at how the company conducts itself as a citizen, or both. What priority should a company’s involvement in Corporate Social Responsibility (CSR) be given when determining its organizational performance. Should it come before its financial or marketing performance, or after? Explain why.

Reference no: EM131114861

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