News on a specific brand name

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Reference no: EM131207395

(1b, 2a) In The News: Pizza, sub sandwiches, furniture, shoes, and many other products are considered to be in the monopolistic competitive market structure.

  1. Use the key word ECONOMIC NEWS in an Internet search engine (Google, Bing etc.) to locate online news sources such as CNN News, the NYTimes, Chicago Tribune, Forbes, US News and World Report, or any of the various other nationally recognized news providers.
  • NOTE: Make sure the story you select reflects the material covered in the chapter. This is best accomplished by using the ADVANCED SEARCH option and also choosing appropriate categories such as "Business" or "Economics" when the option exists. Also choose sort by "RELEVANCE" to further refine the search process.

Select a news provider and use their search feature to locate a news story on one of the following suggested concepts, or on a topic of interest to you that is appropriate to this chapter.
Possible search terms:

  • Product differentiation
  • Sales strategies
  • Advertising (Purpose of)
  • Brand names (or search for the news on a specific brand name you purchase)
  • Trademarks
  • Direct marketing

Write a 1-2 page summary of the information and also explain how it relates to what you have just learned.

Reference no: EM131207395

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