Mission statement play in the planning process

Assignment Help Operation Management
Reference no: EM132279892

1. What role does the mission statement play in the planning process?

A. Guides day-to-day activities

B. Sets company direction

C. Links strategy and operations

D. Sets purpose of business

2. Twitter is a publicly traded company that generates revenues primarily by selling advertising to businesses and licensing user data. Twitter’s 3,900 employees around the world serve 320 million active users who generate 1 billion unique visits to sites with embedded Tweets each month. The company’s mission? Twitter exists “to give everyone the power to create and share ideas and information instantly, without barriers.”

A. A company’s strategic goals specify a direction for accomplishing the company’s mission. Which one of the following would be an appropriate strategic goal for Twitter?

B. Advertise Twitter on top mobile sites in terms of unique monthly visitors in each Latin American market

C. Acquire new users in Latin American markets by stimulating primary demand for mobile, real-time information sharing of relevant regional, Spanish-language tweets

D. Complete A/B testing of the ad versions to be used in Latin American paid media buy by the beginning of fourth quarter

E. Expand globally with a focus on Latin America

3. Tactical goals link a company’s strategy with its operations. Which of the following would be an appropriate tactical goal for Twitter?

A. Be one of the top 10 Internet companies in the world as measured by revenues

B. Grow annual revenues by 18% or more to a range of $1,365–$1,375 million

C. Complete coding and testing of look-alike targeting functionality by end of third quarter

D. Expand premium ad products for advertisers to create, manage, and activate tailored audiences including mobile advertising IDs, mobile phone numbers, and look-alike audiences

4. Suppose that nominal interest rate in Poland is 6.5% while it is 1.5% in Vietnam. What should happen to the Polish currency relative to the Vietnamese currency in the future, as per interest rate parity?

it should remain constant

it should appreciate

cannot answer because the price of Big Mac in both countries is not given

it should depreciate

5. George Buckwilder is a state Supreme Court judge who has been charged with accepting bribes. Judge Buckwilder is accused of accepting money and gifts from several plaintiff's attorneys in exchange for granting them huge verdicts. Judge Buckwilder will elect to have a _____________.

A) Jury Trial

B) Bench Trial

C) Summary Trial

D) Directed Verdict

E) Summary Judgment

Reference no: EM132279892

Write vision statement reflecting the new mission statement

Write a mission statement that reflects this new direction for St. Mary's. Write a vision statement reflecting the new mission statement. What type of strategy did the leaders

Reduce the standard deviation of the operation

A hospital in a developing nation is forced to manually put the flu shot vaccine into syringes. The recommended dosage for the flu shot is 0.5mL. What is the capability score

Unintended consequences of the application of technology

A solid definition of the Law of Unintended Consequences is provided on page 54 of the assigned article, "The Unintended Consequences of the Application of Technology in Teach

Servant leadership is overrated

You just completed the first topic in your PSC-410 class. You are excited about what you have learned so far. You try to share your excitement with your supervisor and tell hi

Awareness building program in management of diversity

Which of the following is likely to be part of an awareness building program in the management of diversity? A ________ organization may cluster jobs according to the followin

Functional structure and multidivisional structure

What are the principal differences between a functional structure and a multidivisional structure? Why does a company change from a functional to a multidivisional structure?

Resistance narrative-dominant organizational ideologies

Write a resistance narrative about a way in which you have resisted dominant organizational ideologies. If you can not identify an instance, write your narrative to analyze th

Addresses your sexual harassment reporting policy

Once again, assume you have decided to set up your own business. You plan to have several employees. Prepare provisions for an employee handbook. A provision that addresses a


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd