Marketing plan outline

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I need help with a topic I have chosen for a marketing plan. I can't seem to get the first draft completed and I have changed my topics several times. I just need help with the first draft. The topic is to be simple and local to kansas city. I was trying to write on a health camp for ages 11 up. This camp is to provide healthy nutrition and fun activities. Somewhat of a "fat camp", but not just for over weight kids. There are numerous day care or summer camps, but not one that would provide healthy meals and teach the children a healthy way of life. Here are the instructions with what I need help with now:

Marketing Plan Outline (APA Format)

1. Executive Summary

2. Situation Analysis 2.1 Market Summary

3. SWOT Analysis

4. Competition

5. Product (Service) Offering

6. Keys to Success

7. Critical Issues.

Reference no: EM13141693

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