Marketing plan - marketing audit, swot and smart report
Course:- Marketing Management
Length: 14
Reference No.:- EM1343

Assignment Help
Assignment Help >> Marketing Management

Marketing strategy for growth or position

As a consultant to your organization you have been requested to present a marketing strategy for the next 2 to years that will achieve growth or strengthen your position of your organization. in the market.

You will be analysing the banking market in Botswana. You are required to:


Conduct a marketing audit                                                          20 marks

Prepare SWOT analysis                                                                 5 marks

Assessment of competitive position                                              5 marks

Identification of critical competitive issues and strategic priorities    5 marks

Marketing objectives (SMARTT)                                                    5 marks

Marketing strategy (for growth or position)                                  30 marks

Marketing actions (tactics)                                                          20 marks

Performance measures (strategic)                                               10 marks


The report should be analytical not descriptive.

Alignment of objectives to goal justification of your marketing strategy.

An integrated marketing action plan.

A range of strategic metrics, both quantitative metrics and qualitative.




Put your comment

Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Using the Waters Bottling Company, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Vertical & Horizontal Channel Conflict
Describe your business activities. What is the nature of your business? What products or services do you offer and what is the name and description of the product or service b
Explain Marketing- 4 P's On and Offline and explain In what ways do the 4 P's differ in an online environment than they would for a brick-n-mortar retail business model
Explain where PR fits in the marketing communications scheme of things. Provide in your answer at least two examples of the interface between PR and other elements of the co
What are these different types of classifications? Do they overlap, or do they each tell us something unique about the entity relationship? Why is it important to classify e
The Meredith Corporation has developed an expertise in building customer relationships through segmentation, targeting, and positioning. However, the amazing part is that
Even though this will be only one of a number of products sold by the company, it is necessary to analyse the risk involved in making the decision to go ahead with the new p
MINGORA, Pakistan - In the hometown of Nobel prize winner Malala Yousafzai, the students at the government-run Girls' High School Mingora sit cross-legged on sacks and sheet