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Marketing strategy for growth or position
As a consultant to your organization you have been requested to present a marketing strategy for the next 2 to years that will achieve growth or strengthen your position of your organization. in the market.
You will be analysing the banking market in Botswana. You are required to:
Conduct a marketing audit 20 marks
Prepare SWOT analysis 5 marks
Assessment of competitive position 5 marks
Identification of critical competitive issues and strategic priorities 5 marks
Marketing objectives (SMARTT) 5 marks
Marketing strategy (for growth or position) 30 marks
Marketing actions (tactics) 20 marks
Performance measures (strategic) 10 marks
The report should be analytical not descriptive.
Alignment of objectives to goal justification of your marketing strategy.
An integrated marketing action plan.
A range of strategic metrics, both quantitative metrics and qualitative.