+1-415-670-9189
info@expertsmind.com
Marketing plan - marketing audit, swot and smart report
Course:- Marketing Management
Length: 14
Reference No.:- EM1343




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

Marketing strategy for growth or position

As a consultant to your organization you have been requested to present a marketing strategy for the next 2 to years that will achieve growth or strengthen your position of your organization. in the market.

You will be analysing the banking market in Botswana. You are required to:

 

Conduct a marketing audit                                                          20 marks

Prepare SWOT analysis                                                                 5 marks

Assessment of competitive position                                              5 marks

Identification of critical competitive issues and strategic priorities    5 marks

Marketing objectives (SMARTT)                                                    5 marks

Marketing strategy (for growth or position)                                  30 marks

Marketing actions (tactics)                                                          20 marks

Performance measures (strategic)                                               10 marks

 

The report should be analytical not descriptive.

Alignment of objectives to goal justification of your marketing strategy.

An integrated marketing action plan.

A range of strategic metrics, both quantitative metrics and qualitative.

 

 

 




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Today, many business-to-business (B2B) organizations are marketing their products to companies and organizations where the "buyer" is not a single individual. Instead, th
Prepare a 10-to 12-slide PowerPoint presentation that summarizes the marketing strategy choices based on your Learning Team's environmental analysis conducted in Week Two
Create a Blog to which they will post their observations of marketing strategies and tactics. These can be current marketing events they have read about or observed in their
Identify a product you intend to buy in the near future. Develop four objections you can raise with the salesperson. Create a helpful response from the salesperson using all
Name four of the countries in which the company operates. Explain in detail the implementation of the 4Ps marketing mix concept by the company. Describe any differences observ
What sector would contain the coldest air, A, B, or C? Air mass designated "mTg" would more likely be located at A, H, or C? If a squall line were present it would more likely
Describe your new product. You have many choices. It could be a classically innovative product, newcategory entry, an addition to the product line or line extension. It coul
Is there a segment of the baby boomers who are more conservative and not interested in buying products that speak to a younger living lifestyle as portrayed in this case stu