+1-415-670-9189
info@expertsmind.com
Marketing plan - marketing audit, swot and smart report
Course:- Marketing Management
Length: 14
Reference No.:- EM1343




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

Marketing strategy for growth or position

As a consultant to your organization you have been requested to present a marketing strategy for the next 2 to years that will achieve growth or strengthen your position of your organization. in the market.

You will be analysing the banking market in Botswana. You are required to:

 

Conduct a marketing audit                                                          20 marks

Prepare SWOT analysis                                                                 5 marks

Assessment of competitive position                                              5 marks

Identification of critical competitive issues and strategic priorities    5 marks

Marketing objectives (SMARTT)                                                    5 marks

Marketing strategy (for growth or position)                                  30 marks

Marketing actions (tactics)                                                          20 marks

Performance measures (strategic)                                               10 marks

 

The report should be analytical not descriptive.

Alignment of objectives to goal justification of your marketing strategy.

An integrated marketing action plan.

A range of strategic metrics, both quantitative metrics and qualitative.

 

 

 




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
5. Identify and discuss each of seven substantial or highly-consequential marketing or marketing-relevant events that have transpired since the beginning of 2014. What a
Prepare a two-paragraph position statement that describes your agreement or disagreement with the following statement: Contribute to moving the discussion and analysis forward
How does this company attract consumers based on People's View of Honesty? What marketing strategies do they use to portray this belief? What strategies do they use to att
Why is important to focus on industries when examining globalization? Develop a listing of generic elements of a global industry (e.g., global customers). What are the i
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positione
Doris started a business 2 years ago. The business has been successful, All of the following are usual eligibility requirements for participation in a group life insurance pla
Select a small business in your local community. All of your Individual Projects in the class will be focused on this business, choose carefully. Current marketing efforts a
Your presentation will ask for a decision on a major change in the supply chain operation that affects at least three (3) supply chain drivers and at least three (3) perfor